Privacy Policy

General

B4U takes your privacy seriously and undergoes every reasonable precaution to safeguard the personal information which you supply to it.

Data Protection

B4U is registered under the Data Protection Act 1998.  The information you provide is safeguarded under the terms of that Act.

Data to be Collected and Uses of the Data

B4U collects data about you, including answers to specific questions asked by sponsors of B4U. This information is used to assist B4U, along with third parties, in communicating with you about their products and services.

Collection of Data through "Cookies"

B4U uses resident cookies to store data on your hard disk for the purpose of identifying you when you return to any of the B4U sites. If you have resident cookies disabled in your browser you are still able to use the B4U sites. B4U uses sessions to store data on our server which are individually identifiable. This means that a session cookie will be stored on your machine, and will expire once your visit to the site has ended. Functionality of the site depends upon your browser accepting session cookies. B4U tracks visitors to and on the B4U site by using referrer tracking. B4U uses click thru and open mail tracking when sending emails. This process allows B4U and it's clients the ability to profile the recipients of their communications.

Registration Though Third Party Sites

The collection of data by B4U through registration on third party sites may lead to your data also being held by that third party site.

Provision of Your Data to Third Party Sites

The data you provide to B4U is held by B4U and the sponsors of the questionnaires which you answer. B4U holds your data in a central database and this database is only accessed by reference to interest categories in order to provide you with information about those interests you have selected. The process of supplying you with this information is at all times under the control of B4U, although specialist third party suppliers may carry out the dispatch of emails or SMS. By submitting your e-mail to us and confirming your e-mail address, you are opting in to having your data being passed on to selected third parties for marketing purposes via e-mail and any other medium we feel would be of relevance to you.

Contact By Mobile Phone or Other PDA Devices

At times it may be appropriate for B4U, its clients, or sponsors to contact you with offers and information in respect of your interests, or to inform you about subjects upon which you have requested information through your mobile phone or other PDA devices. By submitting your mobile phone details, you are accepting the contact of third parties, as well as from B4U.

Provision of Your Data for Enhancement Purposes

Your data may be provided to clients of B4U to be appended to information which they may already hold about you, for the purpose of contacting you with information about their products and services.

Use of External Suppliers

B4U may from time to time use third party suppliers to provide all or part of a service to you. B4U shall only be entitled to supply your personal information as is necessary to enable them to provide the relevant service to you. You should be aware that such outside service providers might be based in countries outside of the European Union, whose laws provide for a different standard of protection for your personal data than that provided under English law. In such circumstance, B4U will have in place contractual arrangements which will require your data to be processed at least to a standard compliant with the Data Protection Act 1988.

Use of Your Data for Analytical and Statistical Purposes

Your data together with that of other subscribers to B4U may be aggregated at Postcode or other levels for the building of statistical and analytical tables. At no time will your data be individually identifiable in such tables.

Legal Requirements to Provide Data

Except as provided above, B4U will not provide your personal information to any third party without your prior consent; however, under certain circumstances the force of law may require the provision of information to legal authorities. In order to maintain the integrity of its website and safeguard the interests of its subscribers B4U will comply with any such legally binding request.

Security Of The Internet

The Internet is not a 100% secure medium for communication and, accordingly, B4U cannot guarantee the security of any information which you send to B4U via the Internet. B4U is not responsible for any loss or damage you or others may suffer as a result of the loss of confidentiality of such information.

Further Information

If you have any questions regarding the privacy policy of B4U or require any further information, please send your request by email to privacy@B4U.co.uk.